Company website construction
To build a website, it is a complicated and tedious process from website positioning to design, website structure, content preparation, internal and external link construction, etc., which requires a website planning plan. This article will briefly describe the entire process from website positioning to the final website construction.
1. Website positioning
Analysis: Positioning the website and planning a website is the first step. Only when the website is positioned well can it be launched according to the positioned keywords. How to position the website and how to choose the core keywords of the website. When choosing core keywords, factors that need to be considered are: large search volume, certain commercial value, and relatively low competition.
Here is a small suggestion. Generally, before building a website, you must know which category the website belongs to. Then, according to the core keywords of this category, you can pull out the relevant keywords through the Baidu honeycomb system, and then choose the most appropriate keywords according to the factors to be considered.
2. Determine the three elements of the website
Analysis: The three elements of building a website refer to the program, domain name and space. After determining the core keywords of the website, you can determine the website name by the keywords, and then choose the domain name according to the website name; according to the website theme, choose the program; Regarding the space, it is best to use a server provided by a regular space provider, which is stable and secure, although the price may be more expensive.
In the article What conditions are needed to build a website, there is a detailed introduction to the three elements of the website. Interested friends can take a look.
3. Determine the keywords of the website
Analysis: The keywords mentioned here are based on the core keywords that have been positioned, and then summarize the characteristics of all long-tail words to determine a batch of long-tail words with high conversion rates. They can be used as the directory of the website, etc., and distributed on the homepage
4. Determine the website title tag
Analysis: When positioning the website, the keywords of the website have been determined, and then fill in the website title, keyword tags, and description tags according to the keywords of the website. These are the foundations of website optimization. It should be noted that the content should be written as naturally as possible, and keywords should not be piled up. In the title, three keywords are enough.
V. Improve website layout
Analysis: According to the keywords and long-tail word system determined earlier, improve the layout of the website's sub-directories and homepage, including core keywords, synonyms, synonyms, etc., to increase the density of keywords. In the next chapter, Q Pig will analyze the homepage of Robin's square dance and talk about how to layout the website.
VI. Build website structure
Analysis: The structure of the website should be a flat tree structure as much as possible. You can see how to make a reasonable website structure. While building the website structure, pay attention to the simplicity and standardization of the URL.
VII. Edit website content
Analysis: The content of the website should be original and high-quality micro-original as much as possible. Pay attention to the construction of the website's internal links. You can create a long-tail word record sheet to record the keywords optimized for each article.
When editing the content of the article, pay attention to the keyword's four words, title, keyword tag, description, text, and anchor text about posts on other pages of the website.
If the content of the website is edited and accumulated to a certain extent, the URL of the website can be submitted to the search engine. Then the construction of external links and the gradual increase of website content will be carried out.
